The Joy of Sustainable Cooking
What does that exactly mean? About six months ago, I started writing feature articles on the topic of sustainable foods for The American Institute of Wine & Food (http://www.aiwf.org/). Since the field of sustainability is receiving so much attention, I was interested in its affect on the culinary arts.
Basically, the essence of the sustainable food movement is about making wise decisions regarding what we eat, how we cook our food, and how we view the eating process. It is interesting to read about another application of psychology, i.e., how the psychology of food or the psychological aspects of food preferences affect our health, lifestyle, and nutrition. Sounds like an innovative concept, although there is a great deal of research about our food preferences, especially the unhealthy ones.
So, is there an attempt to remediate current social problems and issues with food? In other words, does our eating style have anything to do with our feelings, which in turn leads to other challenges? This "psychology of food" area peaked my interest. I came across some material from Brian Wansink, Ph.D., a University of Illinois marketing professor and his discussions about unhealthy food cravings and unintentional overeating.
Reasons for such behaviors abound. He discovered that individuals “cognitively” connect past memories with specific choices. This means that our thought process can tap into the most emotionally-driven memories that are locked in our brain. For example, ice cream cravings may originate from a desire to revisit positive, childhood memories and especially ones connected to eating a delicious ice cream cone.
I definitely understand that one. I always enjoyed a vanilla ice cream cone and chocolate and coffee and...Anyway,
I definitely understand that one. I always enjoyed a vanilla ice cream cone and chocolate and coffee and...Anyway,
I know that healing our relationship with hunger and food “requires looking beyond food to the bigger picture of your life.” The actual physical hunger or craving for a particular food may have more to do with the psychological reason for the craving. The real questions are, "What are you really craving for? What unexpressed emotion is substituted with food?" Thus, the focus on sustainable and conscious cooking may enter the picture, where food selections are based on a keen awareness of their effects on our physical and psychological health.
On the other hand, while this style of eating may not appeal to everyone, the choice of nutritionally, locally grown produce, along with seasonal food selections may advance your culinary knowledge and lock that type of eating in your brain. This action then makes it easier to select healthy food choices in the future. Making a firm decision to step away from mindless eating makes it easier to follow the plan of mindful choices.
Quite the writer!
ReplyDelete